The hair care industry is flooding the market with products claiming to be natural and or organic. With the ever growing popularity of “going natural”, in an increasingly competitive market, companies are trying to find ways of meeting consumer trends and demand. As more women embrace natural products, the once African American household staple, the relaxer is slowly being replaced. The launching of “natural relaxers” was inevitable. As I type, I am even hesitant about using those two words together in the same sentence. Is there such a thing? Are natural relaxers an oxymoron?
For my complete article, please head on over to The Coil Review. Support, comment and tell a friend!